Wednesday, June 22, 2022

Radically Human: How New Technology is Transforming Business and Shaping Our Future (Paul Daugherty and H. James Wilson)

Technology is rapidly evolving. For many businesses, these changes can be very difficult to adapt to and even tougher to learn in order to help their business succeed. Paul Daugherty and H. James Wilson’s book, Radically Human: How New Technology Is Transforming Business and Shaping Our Future, attempts to help businesses understand how to use new and evolving technologies to drive innovation.

The authors frame much of this book off their experience and research working for Accenture, a major information technology (IT) company. Radically Human offers a strategic framework of five basic fundamentals: Intelligence, Data, Expertise, Architecture, and Strategy, which make up the acronymed word IDEAS. As an example, the authors talk about how technology can help gather large reams of data, with human leadership and know-how harnessing and refining that data to make better-informed decisions for their business. 

Beyond that, the authors argue that improved technology and artificial intelligence may help improve the customer service experience for many businesses, reduce bias in hiring and decision making, and improve transparency in business processes. These improvements will increase consumer trust in business, as well as trust between employer and employee.

Radically Human is designed for business leaders and technology officers who are looking to utilize technology in a better way with their business. While a complex and at times technical read, the authors draw heavily on research to offer an informed, thoughtful opinion on a fast-changing field.