Tuesday, May 11, 2021

Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance (Felix Oberholzer-Gee)

Businesses often succeed when they can create and effectively execute a strategy and plan. Felix Oberholzer-Gee’s Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance establishes a framework to help businesses rethink and rework how they operate.

Oberholzer-Gee’s method to madness centers around value-based strategy. The author advocates two metrics: The first being the most someone would pay for a product or service; the second is the minimum compensation that employees and suppliers (in manufacturing) would require. The difference in these two metrics is the value that a business creates and, according to the author, where businesses should focus their efforts. The author talks at length about this being represented by a “value stick” and then provides examples where either of the metrics (willingness to pay or willingness to sell) is changed and how those changes transformed the performance of the company.


Better, Simpler Strategy is a valuable resource for any business executive who is thinking about how their organization’s performance can be transformed. Given the fast change of pace in today’s world, keeping the strategy simple and focused on value will help not only the business but also the employees.

MY RATING - 4